Apple Inc. AAPL

CIK 0000320193, Nasdaq

Annual report shown: 10-K for the year to 2025-09-27, filed 2025-10-31.

Business segments

Apple Inc. reports revenue of USD 416,161 million in 5 business segments: Americas (42.9%), Europe (26.7%), Greater China (15.5%), Rest of Asia Pacific (8.1%) and Japan (6.9%). The rows add up to 100% of that revenue, inside the 95 to 105% band, so the breakdown is marked reconciled.

Business segments of Apple Inc., year to 2025-09-27, USD million
LabelRevenue (USD million)ShareOperating income (USD million)
Americas178,35342.9%72,480
Europe111,03226.7%47,739
Greater China64,37715.5%26,917
Rest of Asia Pacific33,6968.1%14,586
Japan28,7036.9%13,955
Corporate Non-Segment (reconciling row)---42,627
Sum of segment rows416,161
Reported revenue416,161
Rows over reported revenue100%
Result Reconciled

Product lines

Apple Inc. reports revenue of USD 416,161 million in 5 product lines: iPhone (50.4%), Service (26.2%), Wearables Home and Accessories (8.6%), Mac (8.1%) and iPad (6.7%). The rows add up to 100% of that revenue, inside the 95 to 105% band, so the breakdown is marked reconciled.

Product lines of Apple Inc., year to 2025-09-27, USD million
LabelRevenue (USD million)Share
iPhone209,58650.4%
Service109,15826.2%
Wearables Home and Accessories35,6868.6%
Mac33,7088.1%
iPad28,0236.7%
Sum of segment rows416,161
Reported revenue416,161
Rows over reported revenue100%
Result Reconciled

Regions

Apple Inc. reports revenue of USD 416,161 million in 3 regions: Other Countries (48.1%), United States (36.5%) and China (15.5%). The rows add up to 100% of that revenue, inside the 95 to 105% band, so the breakdown is marked reconciled.

Regions of Apple Inc., year to 2025-09-27, USD million
LabelRevenue (USD million)Share
Other Countries199,99448.1%
United States151,79036.5%
China64,37715.5%
Sum of segment rows416,161
Reported revenue416,161
Rows over reported revenue100%
Result Reconciled

Put the rows of all 3 breakdowns in one list and they add up to 300% of revenue. Check a list of your own.

Earlier annual reports

Business segments

Business segments of Apple Inc. by annual report, USD million
Label2025-09-272024-09-28
Americas178,353167,045
Europe111,032101,328
Greater China64,37766,952
Rest of Asia Pacific33,69630,658
Japan28,70325,052

Product lines

Product lines of Apple Inc. by annual report, USD million
Label2025-09-272024-09-28
iPhone209,586201,183
Service109,15896,169
Wearables Home and Accessories35,68637,005
Mac33,70829,984
iPad28,02326,694

Regions

Regions of Apple Inc. by annual report, USD million
Label2025-09-272024-09-28
Other Countries199,994181,887
United States151,790142,196
China64,37766,952

Fundamentals as filed

Apple Inc., 10-K for the year to 2025-09-27
LineValueUnitPeriod
Revenue416,161USD millions2024-09-29 to 2025-09-27
Cost of revenue220,960USD millions2024-09-29 to 2025-09-27
Gross profit195,201USD millions2024-09-29 to 2025-09-27
Operating income133,050USD millions2024-09-29 to 2025-09-27
Net income112,010USD millions2024-09-29 to 2025-09-27
Basic earnings per share7.49USD per share2024-09-29 to 2025-09-27
Diluted earnings per share7.46USD per share2024-09-29 to 2025-09-27
Total assets359,241USD millionsat 2025-09-27
Total liabilities285,508USD millionsat 2025-09-27
Shareholders' equity73,733USD millionsat 2025-09-27
Cash and equivalents35,934USD millionsat 2025-09-27
Long-term debt90,678USD millionsat 2025-09-27
Operating cash flow111,482USD millions2024-09-29 to 2025-09-27
Capital expenditure12,715USD millions2024-09-29 to 2025-09-27

Get this data

The same breakdowns come from the API, one call for the company:

curl "https://api.numi.sh/v1/companies/AAPL/segments" \
  -H "X-API-Key: $NUMI_API_KEY"

An agent reads them from the MCP server at https://api.numi.sh/mcp. The fields are listed in the segments reference. Get an API key.

Updated 2026-11-02. Figures as filed, in the filing's own currency and units.